Scope of Services

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In-depth insight and study of the region, brand requirement, overall market segment and competitor analysis. To allow us to better position the feasibility of the project moving forward.

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Kick-off Meeting​ & Site Visit​

• Initial on-property meeting to better understand the overall project direction and requirements

• In-depth discussion with key project team leaders regarding the brand initiatives, initial space allocation and any other key factors relating to the project

• On-property site visit 

• This will set the base for us to work from

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Market & Competitor Analysis

• Visit of all properties which fall within the competitor analysis

• Engage the following understanding within the comp-set

  • Facility offering, both in space and experience​

  • General occupancies for hotel and facility specific

  • Understanding of market segment key drivers - local tourism​

• Current global and Local trends within the market

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Conceptual Brief & Area Programming

• Development of an initial conceptual brief, for property team leaders to understand the following

  • Positioning within the market​

  • Key drivers to support the facility programming

  • Initial 'idea' towards the service element

• Area programming

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Operational Feasibility

• Operational Financial Forecast (3-5yrs)

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