
MARKET RESEARCH & FEASIBILITY
Scope of Services
In-depth insight and study of the region, brand requirement, overall market segment and competitor analysis. To allow us to better position the feasibility of the project moving forward.
Kick-off Meeting & Site Visit
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Initial on-property meeting to better understand the overall project direction and requirements
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In-depth discussion with key project team leaders regarding the brand initiatives, initial space allocation and any other key factors relating to the project
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On-property site visit
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This will set the base for us to work from
Market & Competitor Analysis
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Visit of all properties which fall within the competitor analysis
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Engage the following understanding within the comp-set
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Facility offering, both in space and experience
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General occupancies for hotel and facility specific
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Understanding of market segment key drivers - local tourism
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Current global and Local trends within the market
Conceptual Brief & Area Programming
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Development of an initial conceptual brief, for property team leaders to understand the following
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Positioning within the market
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Key drivers to support the facility programming
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Initial 'idea' towards the service element
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Area programming
Operational Feasibility
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Operational Financial Forecast (3-5yrs)